The Knowledge Blog at the University of Pennsylvania Wharton School of Business posted an article on January 16th, 2013 named “The Rise of Healthcare Gamification”. The article discussed gamification challenges, such as policy violations and engagement. Various companies including GameMetrix Solutions and United Healthcare were also illuminated as competitors in the new industry. The article also touches upon a number of significant issues, including patents and privacy obstacles, that companies in the industry need to overcome.
The article, though not recently published, is an important read in order to grasp the underlying fundamentals of arguably the fasted developing industry in the United States.
“These days, anyone with a smartphone can download a variety of games designed to make them healthier, whether that means helping them stick to an exercise routine, lose weight or manage a chronic illness. The games, invented by health insurers and a host of technology startups, are marketed directly to consumers, who use them to track their progress and record key health metrics such as blood sugar and pounds shed. Players of these games can win rewards, perhaps even cash, if they hit their health goals.”
“Experts have dubbed this trend ‘the gamification of health care.’ It means ‘applying elements and design concepts from games to other contexts that are not themselves games,’ says Kevin Werbach, Wharton professor of legal studies and business ethics. ‘Using motivational techniques from games is part of it, as is creating engaging experiences for people.’ Werbach is co-author of For the Win: How Game Thinking Can Revolutionize Your Business, which argues that companies should think like game designers when they are devising new ways to motivate employees and customers.