The Dynamic Market of Gamification


Source: Business Insider

Until the fairly recent widespread usage of consumer technology, the industry of gamification has been underdeveloped. While experts debate on the current maturity of the industry, they agree it has been anything but dormant, especially in the past few years. The market has been one of the most attractive for start-ups and even large multinational corporations.

A recent report on the gamification market was published by Business Insider. The report, accessed with a trial or subscription, outlines important points including the projected sharp growth in valuation from 400-500 million to close to 3 billion in 2016 and the projected 70% adoption rate of gamification apps by Global 2000 Companies in 2014

“Gamification, or the use of game elements to promote desired behaviors among customers and employees, has been a popular business strategy for decades. Loyalty programs, cereal box prizes, employee-of-the-month schemes, hidden tokens within video games and applications — these are all examples.

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Re-Mission 2 a “cancer fighting” game app helps young cancer patients Re-Mission 2 Cigna

Cigna, a global health insurance company, wants young cancer patients to have access to Re-Mission 2: Nanobots Revenge, a “cancer fighting” game. Players are placed into a virtual human body equipped with weapons such as chemotherapy and antibiotics to “fight” cancer.

The game was developed by a non-profit organization called HopeLab with help from a diverse set of professionals involved in cancer related healthcare. It was tested during a three month period where 375 young cancer patients were given access to it. By the end of the period 16% of patients had a higher usage of antibiotics and all of them, on average, maintained 41% higher blood levels of chemotherapy. The patients improved their knowledge of cancer and became more confident in their ability to get healthy.

“:Ten years ago, it would have seemed strange that a health insurance company would want to encourage children to play video games. With today’s healthcare gaming culture, though, it makes total sense.”

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Health Behavior Must Be Fixed says Esther Dyson

MIT Technology Review recently interviewed Esther Dyson, a former reporter and WallStreet Analyst, who intends to solve problems in health behavior. One of the problems, ‘the high rate of self-inflicted illness from bad diet and too little exercise’ is especially critical. Last March, Dyson published a manifesto with the idea to create a health challenge among U.S cities which would use various statistics in order to crown the city that improved the most, healthwise.

Dyson has already invested in over 27 health startups as a part of her health initiative. Most of the startups utilize some form of technology in order to grant users better control over their own health.

“Investor Esther Dyson is a former reporter and Wall Street analyst who has set out to tackle what she calls “the most interesting unsolved problems in health care and human behavior.” Top among them is the high rate of self-inflicted illness from bad diet and too little exercise.”

“In March, Dyson released a manifesto describing new idea: create a challenge among small U.S. cities to see which can most improve its health, measured by factors like weight, blood pressure, and sick days. The effort, she says, will be propelled by hard data on the best prevention practices, and aims to find ways to turn good health into a profit-making strategy.”

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Babies given the popular painkiller Calpol are at an increased risk of developing asthma

Calpol, the most popular painkiller in Britain, contains Paracetamol, a drug thought to be causing asthma development in children. Calpol is given to around 84% of babies before they even reach six months of age. Children who are given Calpol once a month are five times more likely to develop asthma. Taking it just once a year increases chances by up to 70%.

The study surveyed over 20,000 children and their parents in one of the largest ever conducted for asthma research. The University of A Coruna, in Northern Spain, asked questions about asthma, its severity, and the usage of Paracetamol.

“Children who are given Calpol are far more likely to develop asthma, a major study has found.”

“Those given the medicine once a month are five times more at risk while even having it just once a year increases the chances by 70 per cent.

Over the past 50 years the number of children developing asthma in Britain has more than doubled but experts are divided over the causes.”

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Breakfast at Glenfield – The Educational Music Video about ACUTE ASTHMA MANAGEMENT

Asthma Treatment Guidelines are essential to successfully treating asthma attacks, yet, at a British hospital, less than half of the doctors and staff utilized them. A third of them weren’t aware that they existed. One of the doctors on staff decided to create an informative music video for the staff.

A survey, taken two months after the video, showed a significant increase in guideline usage (<50% to around 80%) in doctors and staff.

Read the article about the video here.

Watch the video.

Geckocap is a better method to manage your child’s asthma medication. Find out more here

Increased Health Care Usage in Children and Adolescents Caused by Medication Non-Adherence published a recent study completed by Meghan E. McGrady, PhD and Kevin A. Hommel, PhD, that conducted article reviews on studies that compared non-adherence to health care usage (ie hospitalizations, appointments). PubMed, PsycINFO, and CINAHL were the systems/databases used in the review process.

Out of ten studies that fit the pre-specified criteria, nine of them demonstrated a positive correlation between medication non-adherence and increased health care usage in children and adolescents.

“BACKGROUND AND OBJECTIVE: Advanced understanding of modifiable predictors of health care use in pediatric chronic illness is critical to reducing health care costs. We examined the relationship between medication non-adherence and health care use in children and adolescents who have a chronic medical condition.

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Doctors Warn of a Rise in Asthma Attacks When Kids Return to School

imageCredit: Child with asthma photo via Shutterstock

The “back-to-school” time of the year is considered one of the most anxious for parents. This is especially true for parents with asthmatic children. A recent article by Live Science, a news site that publishes developments in science and related studies, explains the cyclical surge in asthma attacks that occur when kids return to school. Doctor’s warn the critical issue is the lack of medication adherence during the summer months.

“As children go back to school, doctors and parents are preparing for a surge in asthma attacks.”

“The asthma onslaught typically begins about two weeks after school starts, and the phenomenon happens every year, said Dr. Kirstin Carel, a pediatric allergist at National Jewish Health in Denver.”

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