Gamification’s Next Target: The Healthcare Industry

Contrary to popular belief, the practice of gamification has played a critical role in the airline, military and other industries for quite some time. The healthcare industry is its most recent target, where it is focusing on adherence and patient engagement. A recent “white paper” report on the Inner City Fund International, or ICFI, website examined the growing trend of healthcare gamification.

Download the report here.

Geckocap is a better method to manage your child’s asthma medication. Find out more here

Forbes, Big Pharma and the CEO of GlaxoSmithKline

Here is an interesting video filmed during the Forbes Healthcare Summit 2013 that covers large pharmaceutical companies collaborating on the subject of big data. At about 17:19, Andrew Witty, the CEO of GlaxoSmithKline, speaks about adherence and compliance, the industry where Gecko Health is focused on. He explains that “One of the great challenges (for health related companies) is (that) technology aspiration and expectation are moving at one pace and regulation is moving at another.”

Geckocap is a better method to manage your child’s asthma medication. Find out more here

Gamification is not the only solution for non-adherence


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Gamification is taking the health industry by storm. However, it is not the only solution for nonadherence. Interestingly enough, studies show that gamification works most effectively in young tech minded patients, such as children. Adults, on the other hand, usually feel gamification creates further inconvenience in taking their medicine.

A recent article written by CNN senior editor Ryan Bradley, covers a case competition, relating to healthcare, in Boston University’s School of Management. 15 teams of five students from business schools around the globe came together to compete for the two day event. The event, sponsored by Merck and Microsoft, aimed to judge teams on whether or not their business idea could revolutionize healthcare.

Most of the teams geared towards gamification as a basis for their business. However, a team with a backpack full of medical hardware, eg blood diagnostic devices and more, won the competition due to its adaptability to all demographics in healthcare, not just children.

FORTUNE — Several months ago, I sat in on a case competition at Boston University’s School of Management. The event played out over two days, during which 15 teams of five students from B-schools all over the world — India, South Korea, Canada, but mostly the U.S. — pitched their ideas for a company, one that would revolutionize health care (the stated goal was particularly jargon filled: “to leverage information technology to transform global health care and create value”).

The competition was sponsored by Merck (MRK) and Microsoft (MSFT); both companies sent representatives to judge the teams. Real money was on the line, too: The team with the best idea received a check for $22,500, plus the blessings and support of two multinational corporations to start up their startup. I was interested in seeing what bright MBAs-to-be were dreaming up as viable business solutions to different health care crises, and what a huge pharmaceutical and tech company thought of the ideas.

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Playful Meme Features GeckoCap in its Blog

Yaniv Corem, CEO and founder of Playful Meme, a design and consulting firm, recently covered GeckoCap in a blog post about asthma control and adherence.

Asthma Attack / Etgar Keret (Translated from Hebrew by Miriam Shlesinger)

When you have an asthma attack, you can’t breathe. When you can’t breathe, you can hardly talk. To make a sentence all you get is the air in your lungs. Which isn’t much. Three to six words, if that. You learn the value of words. You rummage through the jumble in your head. Choose the crucial ones–those cost you, too. Let healthy people toss out whatever comes to mind, the way you throw out the garbage. When an asthmatic says “I love you,” and when an asthmatic says “I love you madly,” there’s a difference. The difference of a word. A word’s a lot. It could be “stop,” or “inhaler.” It could be “ambulance.”

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