Playful Meme Features GeckoCap in its Blog

Yaniv Corem, CEO and founder of Playful Meme, a design and consulting firm, recently covered GeckoCap in a blog post about asthma control and adherence.

Asthma Attack / Etgar Keret (Translated from Hebrew by Miriam Shlesinger)

When you have an asthma attack, you can’t breathe. When you can’t breathe, you can hardly talk. To make a sentence all you get is the air in your lungs. Which isn’t much. Three to six words, if that. You learn the value of words. You rummage through the jumble in your head. Choose the crucial ones–those cost you, too. Let healthy people toss out whatever comes to mind, the way you throw out the garbage. When an asthmatic says “I love you,” and when an asthmatic says “I love you madly,” there’s a difference. The difference of a word. A word’s a lot. It could be “stop,” or “inhaler.” It could be “ambulance.”

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Interview with the CEO of Geckocap

The following is an interview that Yechiel Engelhard, Geckocap’s founder, gave a few days ago. Check it out!

Tell us about your start-up? How did you come up with the name for your company?

Our product is called GeckoCap. We really love the name because we think it tells our story well.  GeckoCap is a versatile smart sensor fitted in a small colored cap that can help children gain more control over their asthma. So on the one hand, it is a cap; just like the name implies. On the other hand, it has something fun associated with it. The Gecko. Yup. We (and the first kids that helped us build it) really like Geckos. What can I say!

GeckoCap is a combination of a smartphone / web application and an external sensor that is easily added to asthma inhalers. This makes it simpler for children to adhere to their inhalers and helps with asthma management. GeckoCap uses a multifaceted approach by combining different behaviour change mechanisms, such as a gamification system, progress updates, and rewards. Parents and physicians are always kept in the loop. They are offered a rich platform with information that is useful and easy to digest, and they are even part of the game.

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