Playful Meme Features GeckoCap in its Blog

Yaniv Corem, CEO and founder of Playful Meme, a design and consulting firm, recently covered GeckoCap in a blog post about asthma control and adherence.

Asthma Attack / Etgar Keret (Translated from Hebrew by Miriam Shlesinger)

When you have an asthma attack, you can’t breathe. When you can’t breathe, you can hardly talk. To make a sentence all you get is the air in your lungs. Which isn’t much. Three to six words, if that. You learn the value of words. You rummage through the jumble in your head. Choose the crucial ones–those cost you, too. Let healthy people toss out whatever comes to mind, the way you throw out the garbage. When an asthmatic says “I love you,” and when an asthmatic says “I love you madly,” there’s a difference. The difference of a word. A word’s a lot. It could be “stop,” or “inhaler.” It could be “ambulance.”

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