Forbes, Big Pharma and the CEO of GlaxoSmithKline

Here is an interesting video filmed during the Forbes Healthcare Summit 2013 that covers large pharmaceutical companies collaborating on the subject of big data. At about 17:19, Andrew Witty, the CEO of GlaxoSmithKline, speaks about adherence and compliance, the industry where Gecko Health is focused on. He explains that “One of the great challenges (for health related companies) is (that) technology aspiration and expectation are moving at one pace and regulation is moving at another.”

Geckocap is a better method to manage your child’s asthma medication. Find out more here

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Breakfast at Glenfield – The Educational Music Video about ACUTE ASTHMA MANAGEMENT

Asthma Treatment Guidelines are essential to successfully treating asthma attacks, yet, at a British hospital, less than half of the doctors and staff utilized them. A third of them weren’t aware that they existed. One of the doctors on staff decided to create an informative music video for the staff.

A survey, taken two months after the video, showed a significant increase in guideline usage (<50% to around 80%) in doctors and staff.

Read the article about the video here.

Watch the video.

Geckocap is a better method to manage your child’s asthma medication. Find out more here